Jules MONTAGNY
Hello, I am Jules Montagny, the treasurer of Trip Tip, a travel-focused application dedicated to simplifying and enhancing the travel experience. My responsibilities include managing financial planning, budgeting, and resource allocation to ensure the app’s sustainable growth.
Nicolas LAFAGE
Hello, I’m Nicolas Lafage, the sales representative for Trip Tip. I’m passionate about helping travelers simplify their journeys with personalized tips and exclusive recommendations. My goal is to connect with key partners and ensure our users have the best experience possible. Let’s make travel easier together!
ELENA HERLIN
Hello, I’m Elena Herlin, Marketing Director at Trip Tip. I focus on promoting our app and connecting with travelers through personalized tips and exclusive recommendations. Let’s redefine travel together!
Arthur MAURIES
Master conversation funnels
A conversion funnel is the path followed by your visitors, from their first interaction with your site to their transformation into customers. It is made up of four essential stages: attract, engage, convert and retain. To maximise its effectiveness, it's crucial to attract qualified visitors through SEO and targeted advertising, capture their attention with relevant content and engaging landing pages, and then simplify their conversion with attractive offers and a clear process. Finally, build loyalty with personalised emails and rewards programmes. Regularly analyse your performance to optimise each stage and turn your visitors into loyal customers.
Explore the world
Triptip, the app dedicated to authentic travelers, can maximize its impact by integrating a keyword-focused strategy and competitor site analysis. By identifying phrases searched for by backpackers, such as “real travel tips” or “authentic itineraries”, Triptip can improve its SEO and reach a targeted audience. Analysis of competing sites, such as blog platforms or travel guides, would enable Triptip to stand out thanks to its unique features, such as the interactive map and verified photos. Combining adventure and digital strategy ensures lasting success in a competitive market.
Engage, Inspire, Retain
Creating an email to nurture your niche involves crafting personalized and relevant content that resonates with your audience's unique needs. Start by understanding your niche’s interests, challenges, and goals to deliver value through insightful tips, curated recommendations, or engaging stories. Use a compelling subject line to grab attention and ensure the email is visually appealing, with a clear structure and scannable content. Incorporate persuasive techniques like reciprocity—offering free value—and social proof, such as testimonials or user numbers, to build trust. End with a strong call-to-action encouraging the next step. Regular, thoughtful emails strengthen relationships and establish your authority.